Case Study: Lola and the Boys
How We Do It
The Challenge
Overall, our efforts were tasked with helping Lola and the boys achieve a 30% increase in sales YOY and attract major wholesale opportunities like Nordstrom and Kitson.
The Approach
For Lola and the Boys, we pulled out all the stops, devising a fully integrated digital marketing strategy. Our order of operations consisted of:
Creating a consistent promotional strategy to increase brand awareness and drive conversions
Implementing aggressive email marketing campaigns
Creating a multi-platform digital advertising strategy
We carried these three strategies out with our best digital tactics, including:
Shopping ads
Display ads (programmatic)
Retargeting
Paid search ads
Social media ads
Email marketing and creation of a loyalty program
SEO
The Results
In achieving our efforts, Lola and the Boys were able to achieve bigger and better business goals, including landing a contract with Nordstrom and opening two brick-and-mortars. Overall, the business experienced the following wins during our digital transformation of the brand.
Digital Advertising & Media
Overall
135% YOY average increase in sales
Landed contract with Kitson
Landed contract with Nordstrom online
Opened two new locations in Chicago