As a Strategic Account Director – We serve as a true partner and thought leader for our clients. We’re the consultants and strategists first, and the project manager second – we don’t check the boxes, we make them and mold them. We fully understand the ins & outs of our clients businesses and discover an array of insights to craft business & communication strategies that drive engagement and overall ROI because we’re passionate about great work that makes a difference. We’re the day-to-day strategic heartbeat of our accounts, illuminating the way forward with deep knowledge, fresh perspectives and clear foresight.
Our Mission:
Part brand storyteller, part integrative marketer, and part cultural driver – It is our responsibility and mission to understand the big picture of a client’s brand and connect it to individual initiatives. We keep our team motivated to achieve overall goals and deliver on specific results and initiatives. We are the conductors of an orchestra made up of instruments on both the client and agency sides, and it is our job to make sure they are all working harmoniously.
What We Do:
- Have a finger on the pulse and cultivate an insatiable appetite for remaining curious. Seek knowledge of the changing marketplace, emerging technology/media and how they impact opportunities for our clients. Provide perspective on the significance and implications of new technologies and cultural shifts that can impact a client’s business.
- You have skin in the game and can see opportunities that the client may not see. Know their business, how they make and how they lose money and what keeps them up at night. Track results, lead optimization and pivot when necessary. Help our clients be heroes in their own organization. You have the ability to see and understand the “big picture” of the client’s universe and look at all independent initiatives through a holistic lens.
- Develop actionable strategies. You have a keen understanding of how people make decisions–how they interact with different channels and touchpoints, the brand, the marketplace, the business, and popular culture– you use strong analytical and business acumen to frame these developments up in simple strategic frameworks for your clients to provide solutions.
- You have the ability to discuss any aspect of business, industry and key competitors as it relates to your client’s business. Creating a feeling of confidence and security with your client
- Connecting dots. You are good at connecting the dots between sometimes disparate information (like marrying a media insight with a consumer insight in a way that 1 + 1 = 3), and you can turn them into compelling stories.
- Sharp critical thinking on your feet skills. You are in a client-facing role and are comfortable interacting and collaborating with key stakeholders and executives.
- Lead and develop foundational strategic elements (like brand positionings and brand stories) that will serve as long-term road maps for your clients and teams.
- Facilitate conversations, brainstorms and idea development. You make it your personal mission to make every meeting you lead a successful and valuable one by taking the time to think through who is attending, what is important to them and what we should focus on to make them feel special.
- Champion Intelligent and Inspiring Work. Be proactive in helping to develop insightful briefs and manage the art of providing client feedback that translate into day-to-day account activity. Be passionately devoted to understanding the problem we are really trying to solve.
- Own Financial Responsibility. The agency’s money is your money. You are responsible for the daily financial components of your accounts and proper management of internal resources. You have an intimate comprehension of the scope of work and staffing plan, and how each contributes to the health of the account.
- Fuel Creativity because creative is not just a department. Inspire ideas and build on others. Stoke the fires with the client. Talk to them about great ideas outside of their business and set the stage for presentations.
- Be Unflappable. The team feeds off of your mojo. Be the level-headed voice of reason, especially during the difficult discussions. Optimism is contagious.
- Represent. You are the face of the agency on a daily basis. Build proficiency in writing concise, articulate client-facing communications and POVs. The majority of all client interactions run though you. Make us look good.