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Podcasting Series: Being a Guest on Other Podcasts (Part 3 of 4)

Nov 08, 2022

Being a guest on another podcast is an excellent way to market your business to a like-minded audience. It can help you build a network of new connections within your industry while expanding your brand awareness.

But getting onto a podcast in your niche can be difficult. You need to be somewhat established and provide a new angle of a topic in your expertise. There are also many people in your position vying for the same goal – to get on a podcast.

Reaching out to podcasters to secure a guest spot can seem daunting at first. But if you’re committed to speaking on podcasts within your industry, then you’re in luck. In this blog, we explore how you can increase your chances to land multiple podcast guest appearances.

Have an Area of Expertise

Establishing your niche early on can help you narrow down what podcast you want to feature on. When you have a specific area of expertise and can provide a fresh perspective on a topic, you can complement the host’s knowledge without dominating the conversation. This helps build trust with the established audience.

It’s also important that the podcast’s audience aligns with yours – they’re already invested in the topic of the podcast and you’re expanding their knowledge by providing your own. This ensures your content sticks the landing with like-minded audiences, rather than be brushed off by audiences that aren’t interested in your industry.

Do your research and determine what the host covers in their podcast. Consider what you can bring to the table and how you’ll engage listeners when you conduct your research.

How You Can Get Invited onto a Podcast

Using social media to make podcasters aware that you want to go on and speak is a simple way to put yourself out there. Including a note in your bio or profile about being open to talking is the perfect way to let them know you’re up for the task.

Posting engaging content about your niche positions you as an expert and can make potential podcasts interested in what you have to say. By being established as a reputable industry figure, podcasters are more likely to consider you a viable option for their show.

Appearing on small-scale podcasts or online publications can boost your reputation as a reliable figure in your industry. It also gives you the opportunity to build your online presence outside of social media.

You can try your hand at engaging with services that can help you get booked as a podcast guest, such as Podcast Guests or Podchaser Connect.

How You Can Contact Podcasters Directly

As a starting point for your research, identify which podcasts you want to appear on. You can search podcast apps, or google your industry and the word ‘podcasts’. Create a list of potential podcasts with relevant information, such as podcast name, topic and contact information if applicable.

Once you’ve identified the podcasts you want to feature on, try building a relationship with the hosts. Connecting with a podcaster on social media or at an in-person event is a great way to kick-start your relationship with them. It allows them to get to know you on a more personal level, which can work to your advantage.

When it comes to pitch time, create an interesting and engaging proposal. You can show off your podcasting chops by turning your pitch into an audio recording. Or you can take it one step further and create an introduction video.

No matter which pitching method you go with, ensure your pitch is concise, fun and shows the podcaster why you should be their next guest.